HeardOf

This is a sample report for a fictional client, Lumen Payroll. The numbers are illustrative; the structure, statistics and fix artifacts are exactly what a real audit produces. Join the waitlist to have one run on your site.

Lumen Payroll: visibility and experience audit

lumenpayroll.com, audited 9 Oct 2026

AI visibility
34poor
named in 35% of 256 answers · share of voice 24%
Search and answer readiness
58needs work
5 findings across 11 pages
Experience
61needs work
mobile 61 · desktop 72 · 7 accessibility rules failing
Domain trust
57needs work
2 high-severity findings · email, HTTPS, headers, libraries

In three lines

  • Named in 35% of answers (95% interval 30–41%, n=256); Orbit Pay leads 7 of 8 questions.
  • ChatGPT and Perplexity search crawlers are blocked by robots.txt.
  • Mobile LCP is 4.6 s at p75; a newsletter modal covers 78% of the phone screen on articles.

Named in answers

8 samples per question, web search on
35% (30%–41%, n=256)
Orbit Pay
57% (51%–63%, n=256)
Quill HR
32% (27%–38%, n=256)
Meridian Payroll
25% (20%–30%, n=256)

Per engine and per question

Findings by severity

critical 0high 4medium 6low 1info 1
  1. highBody text on mist panels fails contrast — 8 of 11 pages
  2. highA newsletter modal covers 78% of the phone viewport 2 s after load — 2 of 11 pages
  3. highrobots.txt blocks ChatGPT and Perplexity search crawlers — 1 of 1 pages
  4. highLargest Contentful Paint is poor on mobile — 1 URL
  5. mediumFooter and nav links are smaller than 24×24 px on phones — 9 of 11 pages
  6. mediumSections open with preamble instead of the answer — 7 of 11 pages

Do these first

all 7 fixes
  1. 1.Allow AI search and user-triggered agents in robots.txtrobots.txt · effort S
  2. 2.Organization JSON-LD for the home pagejson-ld · effort S
  3. 3.Hero image as AVIF with high fetch priorityhtml · effort M
  4. 4.Content brief: "Which payroll tools handle German statutory reporting automatically?"markdown · effort L
  5. 5.Labels and autocomplete for the signup formhtml · effort S